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Evaluating the impact of information campaigns in the field of migration: A systematic review of the evidence and practical guidance

Knowledge Platform

Evaluating the impact of information campaigns in the field of migration: A systematic review of the evidence and practical guidance

This report provides the findings from a systematic literature review, looking at 60 evaluations of information campaigns targeted at migrants, traffickers, and communities. While there has been a widespread uptake in information campaigns, there is a lack of consistent, robust evaluation of their impact. The report points to the absence of a clearly defined campaign objective and/or target group as a common shortcoming.

Date of Publication
Type of Resource
Target Audience
Academia
Government
Author
Jasper Tjaden
Sandra Morgenstern
Frank Laczko
Other Source / Publisher
IOM’s Global Migration Data Analysis Centre (GMDAC)
Language
Geographic Scope
Workstream Output
No
Regional Review Process
No
Cross Cutting Theme
Keywords
ICT facilitating travel & migration
Migrant communities and networks
Status
Published

*References to Kosovo shall be understood to be in the context of United Nations Security Council resolution 1244 (1999).