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Assessing the effectiveness of online Facebook campaigns targeting potential irregular migrants: A pilot study in three West African countries

Knowledge Platform

Assessing the effectiveness of online Facebook campaigns targeting potential irregular migrants: A pilot study in three West African countries

This report provides an impact evaluation of Facebook campaigns aimed at better informing potential irregular migrants in three West African countries: Guinea, Nigeria and Senegal.

Date of Publication
Type of Resource
Target Audience
Academia
Government
Intergovernmental Organization
Author
Esther Haarman
Jasper Tjaden
Gustavo López
Source / Publisher
International Organization for Migration (IOM)
Language
English
Geographic Scope
Country
Country
Senegal
Guinea
Nigeria
Workstream Output
No
Regional Review Process
No
GCM Objectives
3
Cross Cutting Theme
Whole-of-government approach
Keywords
ICT facilitating travel & migration
Irregular migration
Tags
information campaign
Facebook
social media
Status
Published

*References to Kosovo shall be understood to be in the context of United Nations Security Council resolution 1244 (1999).