In the global context of polarized perceptions related to immigration, there is a pressing need to counter harmful and inaccurate narratives about migration and migrants. Yet, evidence-based arguments have often failed to resonate with audiences, while misinformation and myths have spread rapidly with negative implications. This guide is intended to: Equip governments and other stakeholders, including civil society and the private sector, with a resource that can support the development of balanced, informative and effective communications initiatives relating to migration and migrants; Promote collaboration between governments and key partners when communicating about migration and migrants; Assist governments and key partners in reaching intended audiences with messaging that supports a balanced narrative about migration and migrants; Create a compilation of existing initiatives that turn theory into practice to balance the narrative on migration.