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Shaping the Public Narrative on Migration And Migrants: A Guide to Promoting a Balanced Dialogue

In the global context of polarized perceptions related to immigration, there is a pressing need to counter harmful and inaccurate narratives about migration and migrants. Yet, evidence-based arguments have often failed to resonate with audiences, while misinformation and myths have spread rapidly with negative implications. This guide is intended to: Equip governments and other stakeholders, including civil society and the private sector, with a resource that can support the development of balanced, informative and effective communications initiatives relating to migration and migrants; Promote collaboration between governments and key partners when communicating about migration and migrants; Assist governments and key partners in reaching intended audiences with messaging that supports a balanced narrative about migration and migrants; Create a compilation of existing initiatives that turn theory into practice to balance the narrative on migration.

Date of Publication
Type of Resource
Target Audience
Source / Publisher
Global Forum on Migration and Development (GFMD)
Geographic Scope
Workstream Output
Regional Review Process
GCM Objectives
Cross Cutting Theme
International cooperation
Whole-of-government approach
Whole-of-society approach

*References to Kosovo shall be understood to be in the context of United Nations Security Council resolution 1244 (1999).