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Advocacy Summary - Great Replacement

This briefing has been drafted by the Conscious Advertising Network to inform the advertising industry about the “Great Replacement” narrative, which is employed to drive tensions. The Conscious Advertising Network is a voluntary coalition set up to ensure that industry ethics catches up with the technology of modern advertising. This briefing is part of our work to provide information, data and recommendations for our members and the wider advertising industry to encourage conscious media investment. 


*References to Kosovo shall be understood to be in the context of United Nations Security Council resolution 1244 (1999).