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Repository of Practices

No Nation Fashion (NNF) Brand

Primary GCM Objectives

Secondary GCM Objectives


GCM Guiding Principles*

*All practices are to uphold the ten guiding principles of the GCM. This practice particularly exemplifies these listed principles.

Sustainable Development Goals (SDGs)


2021 - Present

Type of practice


Geographic scope



In mid of 2018, the BIH government entrusted IOM provision of accommodation and management of the Temporary Reception Centres (TRCs) in BIH and fully supported IOM’s efforts to increase accommodation capacities for the best possible placement of migrants. Amid the COVID-19 pandemic in 2021, IOM set up small sewing corners in Temporary Reception Centres across BiH to allow migrants to improve their sewing skills by mending and altering their clothes and creating reusable masks from recycled materials. The initiative raised large interest in the creative sector with a number of local designers, artists and companies contributing to the development of the new fashion brand “No Nation Fashion (NNF)”, that brings together the talent, creativity and craftmanship of people of different origins, whose journey brought them to Bosnia and Herzegovina, and of Bosnian artists and fashion designers. This brand was born from the vision that migration can bring new opportunities to both migrants and receiving communities, for creating more and inclusive communities.

Main beneficiaries of this project are migrants and members of the local and wider community, such as: local fashion brands and designers, artists, craftspeople, private sector, media and volunteers. IOM used the existing infrastructure in TRCs, professional equipment and materials procured using donor funding and in-kind support/donations received from the private sector to develop the first collection showcased at the Fashion Show called The Story About Us, held on 16th of December 2021 at Sarajevo City Hall to mark International Migrants' Day and the launching of the “No Nation Fashion” (NNF). The mission of NNF is to create and sell garments that celebrate the meeting of cultures, harness the potential of migration and give back to communities. NNF’s vision is that of a brand and a social enterprise that promotes the inclusion of migrants in host communities and actively participates in making our societies more resilient, inclusive, and sustainable.


Main Implementing Organization(s)

International Organization for Migration (IOM)

Detailed Information

IOM Bosnia and Herzegovina

Partner/Donor Organizations

Bosnia and Herzegovina private sector - textile industry:
Zart Home & Contract Textile
Dresscode by Prevent, Revolt Clothing
Women’s Association "Most" from Jablanica
KETI handmade
Designer Belma Tvico
Thara Concept Clothing
Molimao Clothing
Professional makeup - Kryolan
VII Academy project Dispatches in Exile
Photograph: Vanja Lisac
Supermodel Hilda Halilovic
Swan model management
Hair Stylist Eldin Nuhić
Make-up artists: Maja Talović, Marija Varga, Vesna Husić
Sarajevo City

Benefit and Impact

The project aimed at empowering migrants through development/upskilling activities while catering for their wellbeing through creative therapy workshops. The migrants developed a sense of ownership through the participatory approach during the design and sewing process.

Furthermore, the project worked on building a bridge between the host communities and the migrants through promotion of cultural exchange of ideas, cultural heritage and best practices, while promoting cooperation, mutual learning and understanding within local communities, making them more inclusive.

In addition, the host communities received concrete benefits with items created under the umbrella of No Nation Fashion project being donated to the local schools and institutions (i.e. donation of 120 aprons made by migrants to a technical-culinary secondary school students, donation of bedsheets made by migrants for the children’s day hospital etc.)

Moving forward, the No Nation Fashion brand and social enterprise will be built on the premises of the 50/50 principle with 50 per cent of profit reinvested in NNF and 50 per cent donated to the most in need in the host communities.

Key Lessons

Some of the main challenges during the implementation is the transiency of the migrants through the country, the motivation of the migrants to participate, limited human resources, the negative perception of the local communities towards the migrants, and the inability to monetary remunerate the migrants for their work due to their irregular status.

The activities were set up in a way to offer voluntary participation of all migrants, providing them with the opportunities to contribute during their stay and to express their creativity in designing the pieces together with the local designers and telling their stories through creations, thus creating a sense of ownership over the brand. Migrants are provided with the information on the project, its vision and mission, allowing migrants to decide on the ways that they could be engaged.

Recommendations(if the practice is to be replicated)

Some of the key recommendations and for the others implementing this type of activities are:
1. identify private sector actors interested in opening their doors to migrants and asylum seekers based on the local context;
2. explore local legislation related to access to work for asylum seekers and refugees;
3. consider if there is a law on social enterprises to benefit from more favourable taxation regime.


In early 2022, IOM partnered with the fashion designers to create a fashion brand based on cultural exchange, creative cooperation, and mutual learning as a way to promote social integration of migrants and mutual understanding between migrants and local community by using fashion expression of different cultures around the world as a medium.

Through the creation of the brand with the support and cooperation of members of the local and wider community, such as experts of various profiles, local fashion brands and designers, artists, craftspeople, schools, businesses and private sector, media and volunteers we were able to showcase the potential of migration and promote social inclusion through the development and exchange of ideas, mutual learning and exchange of experiences and cultural heritage by combining and using textile, fashion, photography and traditional skills from different cultures around the world as a medium.


Story About Us: A Fashion Journey Creating Opportunities

Date submitted:

04 April 2022

Disclaimer: The content of this practice reflects the views of the implementers and does not necessarily reflect the views of the United Nations, the United Nations Network on Migration, and its members.



*References to Kosovo shall be understood to be in the context of United Nations Security Council resolution 1244 (1999).